Who knew The Blue Ridge Tunnel was being used to help men become "alpha males"?
However, the group leading the program claims they hate the term "alpha males" and the “manosphere” agenda
A recent story in the New Yorker by journalist Charles Bethea [“The Camps Promising to Turn You—or Your Son—Into an Alpha Male”] caught our attention because of the setting.
“On a hot morning last August, I tailed a van speeding through the countryside of central Virginia. The vehicle contained nine blindfolded men wearing black, as they had been instructed to do. Each had paid three thousand dollars to take part in a three-day program called RISE, which stands for Ruthless Integrity and Simple Execution. It offers men an opportunity to crawl through mud, carry heavy objects, and, as its website puts it, “change your story & unf**k your life.” The van’s speakers played a high-volume mashup of construction sounds, Jordan Peterson lectures, Marine Corps drills, and mumbling voices. “All designed to keep them in the present moment and separate them from the life they were coming from,” Brendan King, rise’s founder, told me.
Then it got more spec…
