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The DTM

The Enemy coming to the Downtown Mall

A new restaurant adopts an unusual name.

David McNair
Mar 26, 2026
∙ Paid

It’s an odd name for a restaurant. But the owners of Cumbre Bakery, who are planning to open The Enemy in April in York Place on the Downtown Mall, say it stems from a simple idea.

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“Often, our greatest enemy isn’t outside, but within ourselves,” says Augusto Rodriguez Araoz, who, with his partner Juan Brandan, transformed a barber shop on East Jefferson Street into an Argentine bakery and cafe in 2023, then opened a second location in the Dairy Market. “Fear, doubt, and the limits we sometimes set for ourselves. We wanted the restaurant to have a strong identity and a name with meaning.”

Cumbre, too, served as a metaphor, meaning in Spanish the highest point of something, like the summit of a mountain, or the greatness of something.

“The idea is to create a place that feels special, warm, and memorable from start to finish,” says Araoz.

As for the food, Araoz…

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